SHANGHAI: Singapore's MediaCorp group, with its multiple news and entertainment platforms, is stepping up efforts to entrench its presence in China.It announced several new projects at the Shanghai Television Festival. MediaCorp is to collaborate once again with China's national broadcaster CCTV, to organise the 8th International Inter-Varsity Debate. MediaCorp says response from the non-Mandarin speaking countries is especially good this year, with participants coming from the United States, Canada and even the Middle East. Said Shaun Seow, Deputy CEO, MediaCorp (News, Radio & Print), "We think it's a very worthwhile project to do with CCTV because it helps to popularise the use of Mandarin in the world. "It's the 8th time we're going to collaborate with CCTV, and it's a very, very good relationship we've built with the Chinese big TV broadcasters. "And this is not just the only broadcaster we've cooperation [with]. We actually do it with many other TV stations in China and this is a way we think we can add value to really what we do in China." MediaCorp's News and Current Affairs arm is drawing on this close relationship with China to produce more long-form features and documentaries, which will provide viewers with fresh new perspectives of many interesting Chinese cities like Changzhou in Jiangsu province. Going beyond co-production, MediaCorp is now also stepping up efforts to market and distribute "made-in-China" productions in the regional and international markets. MediaCorp Studios unveiled its latest offering "A Mobile Love Story" at this year's Shanghai TV Festival. Said Chang Long Jong, Deputy CEO, MediaCorp (Television), "The last few years actually have seen a lot of period costume drama being produced and exported, but there's a new trend now in China market itself. "I think they are encouraging a lot more modern and contemporary dramas, and we feel that it's also a good time for us to explore this genre. "You can see that "A Mobile Love Story" - the whole presentation and... packaging is very modern, you don't feel like it is made in China or made in any particular city. It’s just very cosmopolitan, very contemporary; and we have confidence it'll appeal to a larger market." After 13 years, the Shanghai TV Festival is now one of the most influential media events here in China. Every year an increasing number of broadcasters from all over the world gather here to hunt for opportunities to tap into this very lucrative market. - CNA/yy | 
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